Overview of the Project
When Ohio-based Blaze Technical Services, operating under the Blaze Probes brand, set out to modernize its digital presence, the challenge was not visual—it was computational.
Blaze Probes is an ISO 9001-certified manufacturer specializing in high-performance thermocouples, racing probes, industrial temperature sensors, and precision measurement products. Their products are inherently configurable, with customers needing to specify everything from sensor type and sheath material to hardware fittings, lead lengths, extensions, and calibration options.
Most e-commerce platforms—and many development agencies—believe option-based pricing breaks down at scale. Blaze required a system capable of handling millions of valid product combinations while remaining fast, intuitive, and accurate.
That is where ABI Engine entered the equation. ABI engineered and delivered not just a website, but a custom-engineered configuration and quoting platform that fundamentally changed how Blaze Probes sells online. Since launch in 2017, Blaze has sold tens of thousands of probes directly through the website, powered by these configurators.
Core Challenge: High-Complexity Configuration at Industrial Scale
Blaze Probes’ catalog is not a traditional SKU-driven product list. Each probe is effectively a made-to-order product, defined by a layered set of parameters:
Sensor and thermocouple type
Probe diameter, length, and material
Process connection and hardware
Lead wire and extension options
Calibration and application requirements
When combined, these parameters create millions of possible valid configurations—all of which must price correctly, avoid invalid combinations, and clearly communicate specifications to both the buyer and the manufacturer.
Conventional “product options” systems simply cannot handle this level of complexity without performance issues, user confusion, or pricing errors.
Breakthrough Solution: Custom-Built Product Configurators
A Quote Engine Disguised as E-Commerce
ABI Engine designed and built custom product configurators that function as a real-time quote generator embedded directly into the Blaze Probes website.
Rather than relying on off-the-shelf plugins, ABI architected a rules-based configuration system that:
- Dynamically enables and disables options based on prior selections
- Prevents invalid or incompatible combinations
- Calculates pricing in real time across millions of permutations
- Presents a clean, guided UX for engineers, racers, and buyers alike
- Allows a user to change a parameter without having to re-enter all of the data
From the user’s perspective, the configurator feels intuitive and fast. Behind the scenes, it operates more like a manufacturing data engine than a standard quoting tool or shopping cart.
This approach shattered the assumption that large-scale option-based pricing “can’t be done.” ABI proved that it can—and that it can be done reliably at industrial scale.
Digital Evolution Circuit
A high-octane transformation journey designed to scale Blaze Probes from a stock catalog to a global industry leader.
- 500+ page stock and (10 Million+) configurable product website
- Fully searchable online catalog
- High-performance hosting and optimization
- Support for 10+ million configuration paths
- Custom pricing logic tied to manufacturing realities
- Clean handoff of data for production
- CRM integration for lead management
- Live chat for technical buyer support
- Streamlined RFQ and contact workflows
- News and technical content archive
- Ongoing industry article posting
- Social media content alignment
- 3 full design evolutions over 8 years
- UX refinements for industry use cases
- Continuous behavior-based improvements
Goal Reached
Continuous Growth & Market Dominance
Measurable Results & Business Impact
The impact of the configurators extended far beyond convenience.
- Tens of thousands of probes sold online using the configurator system
- Reduced friction for customers ordering complex, custom products
- Increased confidence in pricing and specifications
- Scalable platform capable of supporting new probe types and applications
- A website that functions as both a sales tool and a technical assistant
Perhaps most importantly, Blaze Probes transformed their website into a true revenue engine, not just a digital brochure.
Strategic Value Delivered
ABI Engines’ work with Blaze Probes demonstrates a core strength: translating complex industrial requirements into scalable, user-friendly digital systems.
This project required:
- Deep understanding of manufacturing logic
- Custom software engineering
- UX design for technical buyers
- Long-term strategic thinking—not shortcuts
The result is a platform that competitors struggle to replicate and customers trust to get their order right the first time.
Closing Perspective
At ABI Engine, we specialize in solving problems many believe are unsolvable—especially in industrial and B2B environments.
Our partnership with Blaze Probes shows what is possible when custom development, UX strategy, and manufacturing insight come together. By building a configurator system capable of handling millions of variations, we helped Blaze Probes scale sales, streamline ordering, and reinforce their position as a leader in precision temperature measurement.